In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the...

To evaluate engagement data for Super Bowl XLIX video ads that aired during the big game, Unruly polled 1,200 people. On average, 38...

The No. 2 spot was also taken by a brand-new entry to the list. ROC by Monster’s video ad featuring soccer star Cristiano Ronaldo won...

For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half...

Bloomua / Shutterstock.com Two different GoPro video ads made YouTube’s top ten list of most popular ads in July, but even the brand’s...

Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad...

In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last...

Using video analytics from its parent company Tubular Labs, for June 2015, the video marketing guide ranked last month’s top ten most...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online...

Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found...

The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...

Big brands to make the list include Coca-Cola, Delta with its “The Internetest safety video on the Internet” (a spot which has earned...

Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates...

This coming Mother’s Day helped put a number of brands on YouTube’s list of top ten ads in April. With spots aimed at women and moms,...

You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few...

ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users...

Two-thirds of marketers and agency executives expect original digital video to become as important as original TV programming within the...

Digital advertising spend set a new record in 2014, according to the latest figures from the Interactive Advertising Bureau, rising to...