As we wait for Super Bowl LI campaigns to start rolling out, YouTube has completed an extensive analysis of its top Super Bowl ads from...

Shell’s spot generated 24.4 million views during December — nearly double the views for the No. 2 video, Google’s 2016 Year in Search...

A massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for...

The video analytics platform ranked the top 10 brands in 2016 based on how often a brand’s video content was shared versus the number of...

“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and...

According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...

Image by Adobe Tubular Labs released its monthly top 10 list of the most watched video creators for November, showing very little had...

A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...

Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

The most watched ad on YouTube in November was Clash of Clans’ “Hog Rider” spot, with 29 million views. The ad generated nearly triple...

Bloomicon / Shutterstock.com Half of the top ten most watched ads on YouTube this year were Super Bowl spots, including the No. 1 ad from...

According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis....

The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...

UNILAD has held the top spot since July. The video creator’s view counts dropped slightly since last month, generating 3.1 billion views...

Among advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...

Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by...

Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...

Not only did Apple rank No. 1 on YouTube’s list of top 10 ads last month, it also had a spot at No. 5 — “iPhone 7 and iPhone 7 Plus in...

US mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...