Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online...

The US smartphone market is relatively stable and has been for awhile. Android remains the dominant OS, yet Apple continues to...

For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...

Kantar says sales of Samsung’s Galaxy S6 has helped drive Android’s success. “The first full month of sales of the Galaxy S6 allowed...

Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...

With the exception of a fourth quarter holiday bump, conversion rates and add-to-cart rates have been falling over the past year,...

According to Evans, a partner at the Silicon Valley venture capital firm Andreessen Horowitz, Apple and Google both offered numbers...

Mobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...

Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new...

Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more...

On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that...

Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But...

A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates...

User growth in the world’s largest smartphone market is slowing. That’s according to IDC estimates of Q1 2015 smartphone shipments....

Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was...

The US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android...

Last week Flurry released data showing that “phablets” now constitute 20 percent of all active smartphones globally. Echoing this, Kantar...