App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
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Report: For every $1 online influenced by reviews, offline impact at least $4
While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a...
Report: Simple changes in call handling can drive $100 million more in phone sales
As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...
Smartphone Ownership Just Shy Of 80 Percent [comScore]
Media measurement firm comScore just released its January mobile and app figures for the US market. Extrapolating from its panel,...
PlaceIQ & Acxiom Use Location Data To Measure Offline Impact Of Addressable TV
The range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool...
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report
According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...
Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
Mobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear...
Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
olegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....
Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report
Movable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six...
Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...
Report: Mobile App Installs, Engagement Highest On Weekend & Evenings
This morning, AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid)...
Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones
Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
If you were asked to name the most mobile-friendly city in America, you probably would guess New York, San Francisco or Seattle. But...
Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore
Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping...
Data Show Dramatic Shifts In Mobile Operating System Share Over Time
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...
Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...
Flurry: Phablets Will Become Dominant Media Consumption Devices
According to a year in review report from Flurry, “Phablets” (horrible term) are set to become dominant by the end of this year. What...
Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season
Flurry has come out with their holiday mobile stats showing that Apple devices captures just about half of all device activations over...
Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
Google: Demographics Not As Good As Intent (Search) For Mobile Targeting
mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
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