Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....

While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a...

As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...

Media measurement firm comScore just released its January mobile and app figures for the US market. Extrapolating from its panel,...

The range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool...

According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...

Mobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear...

olegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....

Movable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six...

More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...

This morning,  AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid)...

Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...

If you were asked to name the most mobile-friendly city in America, you probably would guess New York, San Francisco or Seattle. But...

Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping...

The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...

Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...

According to a year in review report from Flurry, “Phablets” (horrible term) are set to become dominant by the end of this year. What...

Flurry has come out with their holiday mobile stats showing that Apple devices captures just about half of all device activations over...

Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...

mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...