Fahad HMar 17, 20162 min readApp install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Fahad HMar 9, 20162 min readReport: For every $1 online influenced by reviews, offline impact at least $4While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a...
Fahad HMar 8, 20162 min readReport: Simple changes in call handling can drive $100 million more in phone salesAs the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...
Fahad HMar 4, 20162 min readSmartphone Ownership Just Shy Of 80 Percent [comScore]Media measurement firm comScore just released its January mobile and app figures for the US market. Extrapolating from its panel,...
Fahad HFeb 24, 20162 min readPlaceIQ & Acxiom Use Location Data To Measure Offline Impact Of Addressable TVThe range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool...
Fahad HFeb 23, 20161 min readMobile Devices Now Driving 56 Percent Of Traffic To Top Sites — ReportAccording to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...
Fahad HFeb 17, 20162 min readReport: Apps Convert Better For Retailers Than Mobile Web Or The DesktopMobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear...
Fahad HFeb 15, 20162 min readStudy: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Modelsolegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....
Fahad HFeb 11, 20161 min readOnly 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — ReportMovable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six...
Fahad HFeb 10, 20162 min readSurvey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROIMore small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...
Fahad HFeb 8, 20162 min readReport: Mobile App Installs, Engagement Highest On Weekend & EveningsThis morning, AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid)...
Fahad HFeb 4, 20161 min readDeath To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be SmartphonesNearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Fahad HJan 27, 20162 min readFrisco, Texas Ranks As Most Mobile-Friendly City In America, According To StudyIf you were asked to name the most mobile-friendly city in America, you probably would guess New York, San Francisco or Seattle. But...
Fahad HJan 11, 20161 min readTotal Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScoreMobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping...
Fahad HJan 8, 20162 min readData Show Dramatic Shifts In Mobile Operating System Share Over TimeThe latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone...
Fahad HJan 7, 20162 min readStudy: Ads Effective As Way To Stimulate Dormant App Usage, Prevent DeletionSmartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...
Fahad HJan 5, 20161 min readFlurry: Phablets Will Become Dominant Media Consumption DevicesAccording to a year in review report from Flurry, “Phablets” (horrible term) are set to become dominant by the end of this year. What...
Fahad HDec 29, 20151 min readReport: Apple Had 50% Of All Device Activations Over 2015 Holiday SeasonFlurry has come out with their holiday mobile stats showing that Apple devices captures just about half of all device activations over...
Fahad HDec 17, 20151 min readNielsen: Top Apps Of 2015 Dominated By Facebook, Google & AppleNielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
Fahad HDec 17, 20152 min readGoogle: Demographics Not As Good As Intent (Search) For Mobile Targetingmama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
