Fahad HJul 18, 20162 min readMobile-location data predicted Sports Authority’s demise and reveals the retailers that may beLocation history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there...
Fahad HJul 11, 20162 min readIn-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billionUS mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...
Fahad HJun 27, 20162 min readReport: TV time holds, but digital channels dominate for 18- to 49-year-oldsTraditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Fahad HJun 15, 20163 min readWhy location is the hottest topic in digital marketing right nowLocation intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location...
Fahad HMay 31, 20162 min readReport: Ad blocking users more than double in a year to almost 420 million globallyIn August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Fahad HMay 27, 20162 min readAndroid users open 2x more notifications, but iOS users much faster to open — [Report]A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...
Fahad HMay 25, 20163 min readStudy: smartphone location only accurate to within 93 feetAny vendor that says it can tell you exactly where a mobile user is probably isn’t telling the truth. That’s because, without user...
Fahad HMay 23, 20163 min readStudy shows mobile users’ ad ambivalence, resistance to push notificationsLate last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
Fahad HMay 17, 20162 min readReport: Accuracy of location data declining as more publishers offer itLocation data is a treasure trove of information and it can do a lot of heavy lifting for marketers. A growing number of ad platforms and...
Fahad HMay 12, 20161 min readAndroid grows its share vs. iOS, Windows in all major markets [Report]On a day when Google parent Alphabet passed Apple’s market cap, Kantar Worldpanel ComTech reported that the Android operating system is...
Fahad HMay 10, 20162 min readAlmost 10 years after the iPhone, marketers still not meeting mobile expectationsNearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...
Fahad HMay 5, 20162 min readReport: Engagement with branded content on mobile 63% higher vs. PCIt’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...
Fahad HApr 28, 20162 min readAmid global smartphone slowdown, Apple seeks to capture more “Android switchers”Apple had a nearly $51-billion quarter, more than Google and Microsoft revenues combined. However, for Apple investors, it was a...
Fahad HApr 21, 20162 min readUS digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another highAnother year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
Fahad HApr 15, 20162 min readData: Cross-device campaigns 60 percent better than PC-only for offline conversionsAccording to new data from NinthDecimal, cross-device ad campaigns perform 60 percent better than desktop-only campaigns when it comes to...
Fahad HApr 7, 20161 min readAndroid sales make global gains, iPhone SE is slow out of the gate — ReportsGlobal survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major...
Fahad HApr 4, 20161 min readNearly 80 percent of social media time now spent on mobile devicesTwin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Fahad HApr 3, 20162 min readAll digital growth now coming from mobile usage — comScoreA new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior....
Fahad HMar 30, 20163 min readSalesforce survey: Customer satisfaction is more important to marketers than revenue or customer acqIt’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
Fahad HMar 21, 20162 min readSurvey: More than half of customers will defect unless their feedback is recognizedCompanies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback;...
