Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may be
Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there...
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In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Why location is the hottest topic in digital marketing right now
Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location...
Report: Ad blocking users more than double in a year to almost 420 million globally
In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Android users open 2x more notifications, but iOS users much faster to open — [Report]
A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...
Study: smartphone location only accurate to within 93 feet
Any vendor that says it can tell you exactly where a mobile user is probably isn’t telling the truth. That’s because, without user...
Study shows mobile users’ ad ambivalence, resistance to push notifications
Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...
Report: Accuracy of location data declining as more publishers offer it
Location data is a treasure trove of information and it can do a lot of heavy lifting for marketers. A growing number of ad platforms and...
Android grows its share vs. iOS, Windows in all major markets [Report]
On a day when Google parent Alphabet passed Apple’s market cap, Kantar Worldpanel ComTech reported that the Android operating system is...
Almost 10 years after the iPhone, marketers still not meeting mobile expectations
Nearly a decade after the introduction of the iPhone, one still hears conference speakers make the same tired “year of mobile” joke. But...
Report: Engagement with branded content on mobile 63% higher vs. PC
It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...
Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”
Apple had a nearly $51-billion quarter, more than Google and Microsoft revenues combined. However, for Apple investors, it was a...
US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high
Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
Data: Cross-device campaigns 60 percent better than PC-only for offline conversions
According to new data from NinthDecimal, cross-device ad campaigns perform 60 percent better than desktop-only campaigns when it comes to...
Android sales make global gains, iPhone SE is slow out of the gate — Reports
Global survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major...
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
All digital growth now coming from mobile usage — comScore
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior....
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acq
It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
Survey: More than half of customers will defect unless their feedback is recognized
Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback;...
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