
Social Media, Mobile And YouTube Changing The Nature Of “TV”
A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the...

The “App-Churn Window”: 60 Pct. Of Users Might Never Return
according to Nielsen. However if companies’ apps don’t engage users quickly and effectively, they may churn — never to return. That’s...

Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent
Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s...

Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY
Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...

For Mobile App Monetization, Free(mium) Is Winning
According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for...

Among Top 100 Etail Sites Only 9 Pct Using Responsive Design
Despite being a recommended mobile “best practice,” only 9 percent of the top 100 e-retail sites are using responsive design. That’s...

Majority Of Shoppers Want Cross-Channel Personalization — Survey
MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The...

Survey: Nearly Half Of Americans Interested In Wearable Tech
told Fortune that it had sold 400,00 watches in 2013 and the company’s investors expect revenues to double this year. According to survey...

Study Confirms Smartphones Now #1 Screen, Beating TV
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of...

Omni-Channel & Mobile-Focused Marketing Aren’t Mutually Exclusive, Stupid
Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land...

Apple, Samsung Gain, Windows Phone Plateaus In US — comScore
This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little...

Report: Apps Nearly 90 Percent Of Smartphone Internet Time
cross platform report. Among other things it compares time spent with various media. TV remains the king of all media by time spent per...

Study: 60 Percent Of Adults Switch Screens During The Day
a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some...

Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic
Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent...

Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales
A new “year in review” report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior...

Report: 60 Percent Of Internet Access Is Mostly Mobile
In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent...

Report: New Global Internet Growth Will Mostly Be Mobile
released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24...

Tablet Traffic: iPad Used Most, Surface Used Most Consistently
Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at...

As Microsoft Figures Out Next Mobile Move, Apple & Android Grab 94 Percent Of Smartphone Market
IDC, “Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all...
























