
Report: Most News Sites Score A “D” For Mobile User Experience
While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites...

Report: Apple iPhone Drives Half Of All Mobile Internet Traffic
https://www.flickr.com/photos/janitors/10576017753 Chitika Insights has a produced a report that shows the traffic share of different...

Reports: Mobile Apps Capture Most Internet Time, Exceed TV
Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore,...

Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display
There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97...

Smartphone Market: iPhone Sees Big Sales But Android Share Holds In US
New monthly smartphone market share figures are out from comScore. The firm says that in the US smartphone penetration has now reached 73...

Scales Tip: Over Half Of Search Spend Will Go To Mobile In 2015
eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to...

Black Friday & Cyber Monday Mobile Transactions Reached 37 Percent — Report
When AppLoving predicted that 30 percent of Cyber Monday transactions would come from mobile devices there was considerable skepticism on...

Mobile Study Suggests Geofencing Drives Awareness More Than Direct Response
Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting...

Black Friday Deals Drive Frenzy Of Older iPhone Adoption
Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales....

Black Friday & Cyber Monday Go Mobile: Traffic Crosses 50 Percent, Transactions Hit 30 Percent
If you’re one of the last-remaining mobile skeptics you will probably be converted by the torrent of data coming off Cyber-Weekend....

Black Friday – Cyber Monday Weekend: Mobile Traffic Soars But Overall Sales Down
Tis’ the season for shopping predictions and consumer surveys. In the week-long run up to Thanksgiving and Black-Cyber weekend there was...

Big Phones Gaining Share, Driving Traffic And Larger Conversions
Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market....

Beacon Use In Stores Boosts Engagement, Purchase Intent
Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey...

Placed Launches Top 100 Ranking Of Most Visited Business In US
We have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store...

Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices
Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement...

Report: We Now Spend More Time On Mobile Devices Than TV
Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry,...

Bold Predictions For Mobile In 2015 From ad:tech New York
In last month’s column, we looked at three different usage-based stats that help frame the mobile ecosystem for marketers. Now that we...

Tablet Traffic: Samsung, Microsoft Gain, iPad Remains Dominant
Ahead of the holiday shopping frenzy, ad network Chitika is releasing its semi-regular report on the tablet usage in North America. The...

Survey: Locating Stores Is Primary Mobile Shopping Activity
This article is part of Marketing Land’s Holiday Retailer series. As with other holiday related surveys being released almost daily, new...
























