Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]
That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved...
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Comparing comScore’s Top 50 Sites: 2006 And 2012
Once upon a time the comScore “top 50” sites release was an exciting revelation of gainers and losers in the relatively new internet...
Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge
This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the...
Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY
The numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more than 1,400 North American...
IAB: Mobile Ad Revenue Nearly Doubles While Interactive Spend Overall Reaches Record $17B
Mobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion...
Apple And Google Top Two Brands According To General Sentiment’s Analysis
Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of...
Chick-Fil-A’s Brand Image Suffers In Wake Of Family Definition Controversy
According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index score dropped from 65 on July 16th to 39 on...
Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s
The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time...
Facebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]
The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that more than 242 million pages,...
Infographic: What Do We Do Online?
Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social...
Paypal No Longer The World’s Top Phishing Target
The Anti-Phishing Working Group (APWG) recently published its 2011 Global Phishing Survey (PDF download), which says that phishing...
Google To Back Branding Measurement Standards With “Brand Activate”
Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...
Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...
Survey: Nearly 80% Trust Google As Much Or More Than A Year Ago
Google has come under fire over the past year from anti-trust issues to privacy questions. But has this questioning by the mainstream...
Samsung Flexes Marketing Muscle For Android Phone, Beating Apple In TV Ad Effectiveness
Though Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung Galaxy Note — won the ad...
It’s A “Post PC” World: Smartphones, Tablets Outpace Traditional PC Growth
IT consulting firm IDC has just released its latest hardware forecast. According to the firm, 2011 saw “shipments” of nearly 1 billion...
Nielsen: One-Third Of Bloggers Are Moms
new research from Nielsen/McKinsey says that more than two million of them are moms. In a blog post yesterday, Nielsen says that about...
Survey: Paid Search Found To Be As “Trusted” As TV Product Placement Ads Are
report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media...
Apple Takes Google’s Spot As “Most Reputable Company” In US
This year’s poll of 17,000 US consumers found that despite the recent Foxconn labor scandal Apple rated number 1. That was followed by...
Infographic: Most Popular Conversion Tests
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to...
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