Fahad HJan 22, 20131 min readMarketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved...
Fahad HDec 21, 20122 min readComparing comScore’s Top 50 Sites: 2006 And 2012Once upon a time the comScore “top 50” sites release was an exciting revelation of gainers and losers in the relatively new internet...
Fahad HNov 26, 20122 min readBlack Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping SurgeThis weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the...
Fahad HOct 24, 20122 min readAlmost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDYThe numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more than 1,400 North American...
Fahad HOct 11, 20122 min readIAB: Mobile Ad Revenue Nearly Doubles While Interactive Spend Overall Reaches Record $17BMobile advertising grew 95% from the first half of 2011 to the same period in 2012, though the sector still only represented $1.2 billion...
Fahad HAug 2, 20121 min readApple And Google Top Two Brands According To General Sentiment’s AnalysisGlobal Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of...
Fahad HJul 31, 20121 min readChick-Fil-A’s Brand Image Suffers In Wake Of Family Definition ControversyAccording to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index score dropped from 65 on July 16th to 39 on...
Fahad HJul 17, 20123 min readGoogle+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’sThe annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time...
Fahad HJul 10, 20122 min readFacebook’s Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY]The numbers come from a Zyxt Labs study of about 1.3 billion URLs earlier this year. The study found that more than 242 million pages,...
Fahad HJul 9, 20121 min readInfographic: What Do We Do Online?Do you know the online population you’re marketing to? They email, search, read online news, shop and are increasingly doing social...
Fahad HMay 4, 20121 min readPaypal No Longer The World’s Top Phishing TargetThe Anti-Phishing Working Group (APWG) recently published its 2011 Global Phishing Survey (PDF download), which says that phishing...
Fahad HApr 18, 20122 min readGoogle To Back Branding Measurement Standards With “Brand Activate”Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...
Fahad HApr 10, 20122 min readNielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And OnlineWord-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...
Fahad HApr 5, 20125 min readSurvey: Nearly 80% Trust Google As Much Or More Than A Year AgoGoogle has come under fire over the past year from anti-trust issues to privacy questions. But has this questioning by the mainstream...
Fahad HApr 2, 20122 min readSamsung Flexes Marketing Muscle For Android Phone, Beating Apple In TV Ad EffectivenessThough Apple is known for its engaging TV advertisements, last quarter an Android OS device — the Samsung Galaxy Note — won the ad...
Fahad HMar 29, 20123 min readIt’s A “Post PC” World: Smartphones, Tablets Outpace Traditional PC GrowthIT consulting firm IDC has just released its latest hardware forecast. According to the firm, 2011 saw “shipments” of nearly 1 billion...
Fahad HMar 9, 20122 min readNielsen: One-Third Of Bloggers Are Momsnew research from Nielsen/McKinsey says that more than two million of them are moms. In a blog post yesterday, Nielsen says that about...
Fahad HFeb 24, 20122 min readSurvey: Paid Search Found To Be As “Trusted” As TV Product Placement Ads Arereport, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media...
Fahad HFeb 13, 20121 min readApple Takes Google’s Spot As “Most Reputable Company” In USThis year’s poll of 17,000 US consumers found that despite the recent Foxconn labor scandal Apple rated number 1. That was followed by...
Fahad HJan 27, 20121 min readInfographic: Most Popular Conversion TestsAre you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to...
