Fahad HAug 28, 20192 min readReport: Email engagement benefits from less send frequency, subject line keywordsEmail marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
Fahad HJun 14, 20185 min readHey, email marketers — Take a load off and embrace automationMore and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...
Fahad HMar 14, 20185 min readEmail marketing report: Email volume was up 18% in 2017According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for...
Fahad HJan 20, 20172 min readSurvey: Social and mobile are top drivers of new small business digital spendingAlmost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Fahad HDec 13, 20162 min readAmazon’s December email campaigns outperform competitors, earning nearly 20% read rateTwin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing...
Fahad HNov 2, 20162 min readStudy finds e-retailers are making it more difficult to unsubscribe from emailsAfter analyzing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue (per Internet Retailer magazine),...
Fahad HMar 30, 20163 min readSalesforce survey: Customer satisfaction is more important to marketers than revenue or customer acqIt’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
Fahad HFeb 11, 20161 min readOnly 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — ReportMovable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six...
Fahad HFeb 4, 20163 min readReport: Almost Half Of Email Marketers Send Everyone The Same EmailA third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report...
Fahad HFeb 2, 20162 min readSurvey: 62 Percent Of SMBs Don’t Know Whether Their Marketing WorksThe majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...
Fahad HNov 21, 20153 min readHoliday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your ListWith so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter...
Fahad HOct 13, 20152 min readEmail Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes“This means for every five emails sent, one never reached the intended recipient,” claims Return Path. “Instead, it’s either sent to a...
Fahad HOct 8, 20152 min readSurvey: Personalization & Relevance Increasingly Overlap In Consumers’ MindsAnother day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that...
Fahad HSep 14, 20151 min readEmail Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%Other strong performing industries included Consumer Products; Hospitals, Healthcare & Biotech; Insurance; and Schools & Education, all...
Fahad HJun 23, 20151 min readStudy: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails OpenedEmail testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and...
Fahad HJun 9, 20151 min readReport: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email ClicksMobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...
Fahad HJun 8, 20153 min read5 Keys To Improving Your A/B TestsAs a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...
Fahad HApr 29, 20153 min readText-Only Subject Lines That Perform, Now That Gmail Grid View Is HistoryA picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...
Fahad HApr 28, 20151 min readShocking! Clickbait Headlines May Be Ruining Your Email MarketingYou won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not...
Fahad HMar 30, 20152 min readMobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated RevenUsing the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...
