Report: Email engagement benefits from less send frequency, subject line keywords
Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
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Hey, email marketers — Take a load off and embrace automation
More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...
Email marketing report: Email volume was up 18% in 2017
According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for...
Survey: Social and mobile are top drivers of new small business digital spending
Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...
Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate
Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing...
Study finds e-retailers are making it more difficult to unsubscribe from emails
After analyzing email marketing unsubscribe practices of the top 200 e-commerce sites based on revenue (per Internet Retailer magazine),...
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acq
It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report
Movable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six...
Report: Almost Half Of Email Marketers Send Everyone The Same Email
A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report...
Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...
Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your List
With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter...
Email Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes
“This means for every five emails sent, one never reached the intended recipient,” claims Return Path. “Instead, it’s either sent to a...
Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds
Another day, another survey about the gap between consumers’ stated desire for personalization and the ability of retailers to meet that...
Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Other strong performing industries included Consumer Products; Hospitals, Healthcare & Biotech; Insurance; and Schools & Education, all...
Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
Email testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and...
Report: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email Clicks
Mobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...
5 Keys To Improving Your A/B Tests
As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...
Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History
A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...
Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not...
Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Reven
Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...
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