This report from the Local Search Association and Vendasta explores some of the triggers and potential variables behind SMB advertiser...

Based on data collected from millions of posts across channels like Twitter, Facebook and Instagram, this comprehensive guide from Union...

Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing solutions geared...

“Enterprise Social Media Management Software: A Marketer’s Guide,” produced by Digital Marketing Depot, examines the market for social...

Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently...

In recent years, more than 30 billion phone calls were made to businesses from mobile searches. According to independent research advisor...

In this comprehensive guide from Union Metrics , you’ll learn how to develop — or improve — your social strategy, no matter the social...

In order for a brand to succeed in the marketplace, it has become essential to have a brand ambassador strategy and program. Brand...

Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock...

From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in...

In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging for them to...

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to...

If you’ve ever typed “call tracking” into your search engine of choice, you’re probably already aware that there are several call...

We know from experience that working with a small marketing team is great for communication, but the workload can be a bit overwhelming...

While video content helps engage consumers and lead them through conversion, video also impacts the perception of your brand....

Loyalty programs are undergoing a generational shift. Thanks to the widespread adoption of social media and the rise of the always...

Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter? If any of these questions have...

Marketers are always looking to assess the performance of various programmatic vendors against both direct response and brand objectives....

30 seconds or less. This is the average length of time that consumers spend reading or listening to online marketing communications....

Practically the entire world has a mobile phone, and a whole bunch of them are smartphones. Obviously, that is not breaking news. We all...