Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From...
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For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR...
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
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In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced...
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A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s...
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Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma...
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A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a...
Seniors On Social? YEP! Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that,...
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Men + Demographics > Parent Targeting Naturally, our first step in dad-targeting is to select Men as the target gender. Next, drop down...
Internet-wide Retargeting POWERED by Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing...
Cookie “Black Friday” Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black...
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of...
Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially...
Find Your Facebook Audience Gold!
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the...
Twitter Targeting by Events: Psychographic Targeting Hot House
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the...
Trade Shows Deliver ROI for BKA Content
BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It...
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