LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From...

For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR...

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching.  It’s true. Relationships matter...

The most important component to powerful marketing has always been understanding the wants and needs of your audience – then delivering...

In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced...

A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s...

Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma...

A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a...

Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that,...

Men + Demographics > Parent Targeting Naturally, our first step in dad-targeting is to select Men as the target gender. Next, drop down...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing...

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black...

Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of...

True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially...

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the...

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the...

BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It...