Fahad HDec 11, 20141 min readFacebook Adds Call-To-Action Buttons For Business PagesOne of Facebook’s answers to marketers’ laments about plunging organic reach is to encourage them to think of Facebook Pages as a...
Fahad HDec 11, 20142 min readConspiracy Theorist Claims Railroad Company Helps Santa Ship ToysTogether with Mullen, rail transportation company CSX is continuing the Claus Conspiracy campaign it launched last holiday season. The...
Fahad HDec 11, 20142 min readUp Close With Facebook’s New Interest Targeting ToolFacebook’s new interest targeting tool may be aimed at media organizations, but that doesn’t mean the rest of the marketing world can’t...
Fahad HDec 10, 20143 min readFacebook Hones Publishing Tools & Updates Insights For PublishersFacebook today announced several new targeting tools and Insights improvements aimed at media publishers. The new targeting tools will...
Fahad HDec 10, 20142 min readFacebook Updates Trending & Gives It A Mobile PushFacebook, still playing catch-up to Twitter as an outlet for real-time public conversation, is launching an expansion of its Trending...
Fahad HDec 10, 20142 min readPolice Department Stunt Surprises Pulled-Over Drivers With Christmas GiftsIn light of recent police department-related events across the country, the police can use all the image boosting they can get. Whether...
Fahad HDec 10, 20142 min readInstagram Hits 300 Million Active Users, Adds Badges For Verified AccountsInstagram announced today that it has 300 million active users and signaled that it is continuing efforts to make sure those users are...
Fahad HDec 9, 20141 min readTwitter Enables Ad Targeting Based On Mobile App ActionsTwitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience...
Fahad HDec 9, 20142 min read#HaveYouCHECT Campaign Urges Parents to Use Smartphone Camera To Detect Childhood CancerIf only all forms of cancer were this easy to detect. UK non-profit Childhood Eye Cancer Trust (CHECT) has launched a print campaign (I...
Fahad HDec 8, 20141 min readFacebook Is Finally Rolling Out The Ability To Search For PostsFacebook is finally taking the wraps off the long awaited search-within-posts feature. The company announced today that it will be...
Fahad HDec 5, 20142 min readFTC’s First Twitter Disclosure Crackdown Is A Wake-Up CallThe news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear...
Fahad HDec 5, 20141 min readGoogle+ Now Lets You Pin Posts To Top Of Pages & ProfilesFacebook Pages have had the feature since 2012. Twitter added it last April. Now Google+ has caught up to its social media rivals by...
Fahad HDec 4, 20142 min readOutdoor Company To Post User-Generated #ThankfulThisHoliday Photos On BillboardsWhile the promotional video for this Lamar Advertising #ThankfulThisHoliday campaign tips the cheesiness scale to precarious heights, the...
Fahad HDec 4, 20144 min readChartbeat Shines A Light On Dark Social, Finds Missing Mobile ReferrersChartbeat appears to have solved a piece of the dark social puzzle. Turns out a significant percentage of unattributed traffic to...
Fahad HDec 4, 20142 min readUnion Metrics Offers Free Instagram Check Up, Upgrades Analytics DashboardFor most marketers, Instagram analytics is a pay-to-play proposition. The Facebook-owned social network only offers its analytics...
Fahad HDec 4, 20143 min read“Dark Social” Is Still Nearly 70 Percent Of Sharing ActivityTwo years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is that...
Fahad HDec 3, 20142 min readBravo ‘Vandalizes’ Cars To Spark Social Conversation About ‘Girlfriends’ GuiThere is really a TV show for everyone, isn’t there? And Bravo seems to be the place to find these, shall we say, very important shows to...
Fahad HDec 3, 20141 min readFacebook CPMs Jump 7X YoY With Holiday Demand, ROI DoublesRising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in...
Fahad HDec 3, 20142 min readSocial Beats Search In Referral Traffic For Second Time This YearThere’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed...
Fahad HDec 3, 20142 min readWal-Mart Scores Most Black Friday-Cyber Monday Social MentionsSifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving...
