One of Facebook’s answers to marketers’ laments about plunging organic reach is to encourage them to think of Facebook Pages as a...

Together with Mullen, rail transportation company CSX is continuing the Claus Conspiracy campaign it launched last holiday season. The...

Facebook’s new interest targeting tool may be aimed at media organizations, but that doesn’t mean the rest of the marketing world can’t...

Facebook today announced several new targeting tools and Insights improvements aimed at media publishers. The new targeting tools will...

Facebook, still playing catch-up to Twitter as an outlet for real-time public conversation, is launching an expansion of its Trending...

In light of recent police department-related events across the country, the police can use all the image boosting they can get. Whether...

Instagram announced today that it has 300 million active users and signaled that it is continuing efforts to make sure those users are...

Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience...

If only all forms of cancer were this easy to detect. UK non-profit Childhood Eye Cancer Trust (CHECT) has launched a print campaign (I...

Facebook is finally taking the wraps off the long awaited search-within-posts feature. The company announced today that it will be...

The news that the Federal Trade Commission settled with an advertising agency over an allegedly deceptive Twitter campaign makes it clear...

Facebook Pages have had the feature since 2012. Twitter added it last April. Now Google+ has caught up to its social media rivals by...

While the promotional video for this Lamar Advertising #ThankfulThisHoliday campaign tips the cheesiness scale to precarious heights, the...

Chartbeat appears to have solved a piece of the dark social puzzle. Turns out a significant percentage of unattributed traffic to...

For most marketers, Instagram analytics is a pay-to-play proposition. The Facebook-owned social network only offers its analytics...

Two years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is that...

There is really a TV show for everyone, isn’t there? And Bravo seems to be the place to find these, shall we say, very important shows to...

Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in...

There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed...

Sifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving...