Social Media Marketing may not be the digital marketing darling du jour, but that just means it’s settling into the mix — and becoming a...

What do Ellen DeGeneres, Angelina Jolie, Brad Pitt, Meryl Streep, Julia Roberts, Bradley Cooper, Jennifer Lawrence, Lupita Nyong’o, Kevin...

Ever think that some retail verticals have it made in social media, purely due to their content? Well a new study from Engagement Labs...

Working with Razorfish New York, LGBT advocate and news organization GLAAD launched 5 Days of Equality, a social media-style anniversary...

Facebook announced today that it’s adding a second day to its F8 developers conference, which will return to San Francisco March 25-26....

What’s more fun that a cat video, a dog video, or even a parakeet video? A video featuring all three, that’s what! Electronics brand LG...

Instagram made good on its promise to delete fake and spammy accounts this week and caused an uproar among Instagrammers stunned at their...

E-commerce and social media have been flirting for years with little to show for it, but the courtship is heating up. Both Twitter and...

The only thing better than watching your favorite television program is tweeting about it scene by scene. This year, “The Walking Dead”...

Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown....

This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12...

From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP...

Instagram’s surge past Twitter in active users — 300 million to 284 million — was big news last week, even sparking discussion about...

Twitter advertising continues to set its sights on mobile users. In the last year, the company has given advertisers the tools to target...

Lowe’s and BBDO New York have seemingly mastered the art form of the short-form instructional video. Leveraging Vine to share helpful,...

While the holidays may conjure up images of Liam Neeson as the mild-mannered yet befuddled Daniel who is mourning the loss of his wife...

Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for...

Being the lead social media person for a professional sports team probably ranks very highly on the “dream job” lists of a lot of our...

A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always...

Don’t go looking for a “dislike” button on Facebook; Facebook CEO Mark Zuckerberg said he has no interest in giving people the means to...