A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a...

For the past eight years, consumer packaged goods company Kraft has operated a program called Kraft Hockeyville, which aims to inspire...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

It wasn’t quite a Super Bowl, or even a super night of witty real-time marketing but college football’s national championship game Monday...

Twitter plans to offer logged-out visitors a new home page, according to a story in AdAge today. The company showed off demos of the page...

Working with DDB Canada, Toronto Crime Stoppers, a collaboration between Toronto police, community and media, has unveiled a drug...

As it did earlier for BVAA Compass Bank at Houston Stadium, MVP Interactive created an on-site interactive experience for the 115th USAA...

Facebook CEO Mark Zuckerberg said today that his next public Q&A session will be held Jan. 14 in Bogota, Colombia. Zuckerberg, who will...

Bloomua / Shutterstock.com Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry...

Google cut into Facebook’s lead in the social login market in the fourth quarter of 2014, according to data released Thursday by online...

Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+...

By now, there’s no doubt that Facebook is a major player in the online video world. Every day, Facebook users watch more than a billion...

Twitter’s on-again-off-again relationship with Bing Translator is on again. The company recently returned the feature to TweetDeck,...

To promote the new Jeep Cherokee in a way that enveloped drivers with a true sense of the vehicle’s capabilities, the brand transformed a...

Twitter caused quite the stir a few months back when it opened up its analytics dashboard to all users. For hardcore tweeters, Twitter...

Twitter is experiencing a significant outage tonight. Since about 8 p.m. Eastern time, many users’ timelines haven’t been updating on the...

Sometime in the first half of 2015, Twitter will give users the ability to upload native video to the platform. Just not yet. And the...

The beauty of Twitter has been in the simplicity of the service. A user Tweets and that message appears in a follower’s feed,...

As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is...

When it comes to the most tweeted sporting events of 2014, this year’s FIFA World Cup dominated Twitter. The soccer tournament made up...