
Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences
Twitter ad targeting just got more broad … and specific. Today the company announced that it’s giving advertisers the ability to take aim...

14 Tips To Incorporate Social Media Into Event Marketing
Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, any business not...

TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials
Twitter announced today that by the end of March, TweetDeck users will have to sign onto the platform using their Twitter credentials....

Instagram Offers New Clickable Carousel Ads
Chukcha / Shutterstock.com Instagram took a big step forward as a marketing tool today, giving advertisers the ability to link out from...

How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching
PlayBuzz recently rose to fame when it garnered 58 million unique monthly visitors in September 2014, beating out similar sites...

Infographic: Optimal Image Sizes For All The Social Networks
Bloomua / Shutterstock.com So many social networks, so many different ideal image specs. It’s enough to drive a social media manager to …...

Fitbit Campaign Helped People Convert 1 Billion Calories Into 1.5 Million Donated Meals
Fitness tracker brand Fitbit has partnered with food bank network Feeding America for a campaign entitled Fit for Food that encouraged...

Twitter Experimenting With Analytics For Individual Tweets
Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are...

Twitter Enables Embedding Twitter Video On Websites
Twitter is still playing catch-up to Facebook’s video juggernaut, but today it got a bit of a jump on its larger rival. Twitter gave...

Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion L
Working with photographer and director Romain Laurent and Paris-based agency MNSTR, Lacoste created seven short videos specifically for...

What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits...

Is A Google+ Breakup Coming For Photos & Hangouts?
Could Google Plus become Google Minus? That’s looking more likely after Google senior vice president Sundar Pichai gave the clearest...

Snickers Asks People To Share Who They Are When They’re Hungry With $50,000 Meme Generator Con
We all know, thanks to Snickers, you’re not you when you’re hungry. That point was most recently driven home when we saw a very upset...

Brands Ride The #Llama Drama
It doesn’t take much to rev up the Internet’s absurdity engine. Today, it was a pair of runaway llamas eluding capture by Sheriff’s...

Twitter Adds Two New Tracking Tools To Measure ROI On Ads
Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter...

Jägermeister Instagram Campaign Reached 3.24 Million And Increased Followers By 63 Percent
Working with Berlin-based startup Brandnew, Jägermeister launched an Instagram-focused social media campaign in Germany, Austria,...

Twitter Releases Its First Official WordPress Plugin
Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of...

A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
Pinterest continues to beat an aggressive path for cash. Today’s news is that the company is pitching a multi-image Promoted Pin unit to...

Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awarene
In an effort to bring attention to the increase in genetically modified foods grown on farms and the pesticides used to keep them...