Social data analytics provider Pulsar will offer clients access to Facebook topic data, teaming up with data-intelligence firm DataSift,...

Working with The Martin Agency, clothing company Hanes has launched #FollowThatSock, a campaign which encourages people to find lost...

Facebook is testing a messaging feature for Pages that enables businesses to create, save and send canned responses to frequently asked...

Chukcha / Shutterstock.com Instagram is hitting the accelerator on its famously slow-speed advertising chase. Today, the Facebook-owned...

Coming to the aid of the 3,200 tigers left in the wild, the World Wildlife Fund (WWF), with help from the Famous Brussels agency,...

Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it...

Lithium Technologies, a leading provider of online communities for enterprise brands, announced today that it is integrating Klout...

Let’s just say Caitlyn Jenner’s introduction to Twitter was Olympian. Jenner launched a new Twitter account today at the same time Vanity...

Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties,...

What television shows resonated most with Twitter fans this season? The usual tentpole suspects, according to data released today by...

Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it...

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...

European homecare brand Spontex, with help from Fred & Farid, has launched a French Twitter account — @SpontexFrance — that is being...

Facebook is finally supporting animated GIFs, but the social network hasn’t fully turned on the spigot so the utility for marketers is...

In an effort to make it easier for kids to talk about the less happy aspects of life — such as the difficulty of having alcoholic...

But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand. You...

Hold those obituaries for Google+. Bradley Horowitz, the Google executive responsible for the nearly four-year-old social network, gave...

Instagram’s carousel ad unit is being rolled out internationally. The company announced today that on June 1 the feature will be made...

Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product...

Working with Hispanic-focused agency Grupo Gallegos, the California Milk Processor Board has launched a bilingual Facebook contest called...