Quka / Shutterstock.com Why do readers choose to click on one story over another? The headline, of course. That common sense finding was...

Geofeedia, the location-based social media monitoring and analytics company, announced today the launch of an iOS app and the latest...

Facebook announced its fourth annual creative awards today, giving top honors to two campaigns that didn’t seem like advertising. The ALS...

In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of...

Some of the work my search marketing agency does is “Online Reputation Management” — or, it might be more accurate to call it “Online...

Just in time for Father’s Day, appliance and electronics brand hhgregg, also known as Gregg Appliances, is out with #JokesFromDad, a...

File this Facebook News Feed change into the obvious folder. Facebook announced today that it will start including time spent on stories...

If you hire celebrities or influencers to talk up your brand or if you hold contests with promotional tie-ins to social media, it might...

In an effort to show Southern California residents that they don’t have to fly around the world to experience a safari — when the San...

Remember the Facebook Buy button? Amid recent news of Pinterest and Google joining the e-commerce land rush, you could be excused for...

Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their...

In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team...

Vine has updated its iOS app to to set its search results in motion. Now people who search within Twitter’s six-second video network will...

Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads...

In January Facebook introduced Place Tips as a way for businesses to serve marketing messages to people visiting their real-world...

This isn’t the first time the tweeting bird analogy has been applied to a Twitter-based brand promotion, but the purpose behind this...

In February, Lacoste created a series of Instagram and Vine videos to introduce a new tennis racket and fashion line. This week, working...

Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...

In an attempt to find which of the world’s biggest brands have a CMO presence on the social network, we researched Interbrand’s Top 100...

To hype its coverage of the Stanley Cup playoffs, NBC Sports Network, with help from Stun Creative, orchestrated a faux focus group for...