This week, the Palo Alto, California-based provider of social collaboration software for businesses released several features for its...

New controls in the platform’s dashboard allow a company manager to curate content or links and make them available to a new Amplify...

If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...

Buffer has given its free images-with-a-message tool an upgrade. “Pablo,” launched last spring and the generator of more than 500,000...

Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s...

Chukcha / Shutterstock.com Instagram is open for business, and this week the company created a new Instagram account —...

Twitter has named Omid Kordestani, Google’s former chief business officer, executive chairman of its board of directors. Kordestani,...

Dr. Robert Cialdini, the author of the book, “Influence,” defines it as “change,” or the ability of a given person to affect the views,...

Polling marketers on a number of B2C content marketing tactics — everything from types of content being used to what’s most effective and...

Pinterest just made it easier for customers to reach your business on Pinterest, and you don’t have to do anything to reap the benefits....

Facebook video is finally getting a home. Up to now, the social network has been content to let its users bump into video on the News...

Eight days after being named Twitter’s permanent CEO, Jack Dorsey confirmed a report from Re/code last week that the company would be...

Simply Measured announced today that it is acquiring social intelligence company DataRank to add another arrow to its quiver of marketing...

Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual...

Facebook continues to push the Facebook shopping cart forward. Today, the social network introduced tests of two new e-commerce features,...

Creating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is...

Is Facebook listening through your phone to target you with ads? No. But it is listening sometimes for other reasons, and that is causing...

In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...

It’s a social media landslide. The Pew Research Center is out with a new social media survey this week and it finds that 65 percent of...