Simply Measured announced today that it is acquiring social intelligence company DataRank to add another arrow to its quiver of marketing tools.
It’s the second big purchase in the last couple of months for the Seattle-based social analytics firm. In September, it acquired ROI specialist Inside Social. This time, it is picking up DataRank, a Y Combinator graduate based in Fayetteville, Ark.
DataRank focuses on helping marketers gather business insights from conversations on social media and other online sources. Its dashboard ranks and organizes those conversations, filtering out off-topic comments, to give brands better information to inform their digital campaigns.
“We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations,” DataRank CEO Ryan Frazier said in a statement. “The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact.”
Simply Measured said the addition of DataRank gives it the most comprehensive analytics solution in the industry.
“The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand,” Simply Measured CEO Adam Schoenfeld said in the statement. “Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs.
“Marketers need real social intelligence and research to discover new opportunities, understand online conversation, and take action. By adding DataRank to the Simply Measured family, we’re providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success.”
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