Fahad HMay 4, 20161 min readInstagram has started testing its version of Facebook PagesNeirfy / Shutterstock.com Facebook owns Instagram. In case you had forgotten that, Instagram is becoming increasingly more like Facebook....
Fahad HMay 4, 20165 min readLost in translation: What happens when a Facebook Messenger bot can’t understand you“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....
Fahad HMay 3, 20162 min readAppWords Concierge: a new in-app assistant that “preempts search”Mobile deep-linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage...
Fahad HMay 3, 20161 min readTwitter’s new Connect tab wants to help you find people to followIf you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has...
Fahad HMay 3, 20162 min readPinterest acquires mobile ad tech talent, but not the tech, because contentPinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network/visual...
Fahad HMay 3, 20161 min readThe power of “Anchor Influencers”We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right...
Fahad HMay 3, 20164 min readRemoving silos: staying ahead with integrated digital marketing best practicesCustomers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect...
Fahad HMay 2, 20164 min readShow, don’t tell: How to inspire your customers to create and share on-brand user-generated contentHow many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71...
Fahad HApr 29, 20166 min readWhat I learned fundraising on Facebook & Twitter: We need donate buttons!This Sunday, I’m taking part in my first-ever charity ride to benefit the American Diabetes Association. Over the past week, I’ve been...
Fahad HApr 28, 20162 min readLinkedIn’s sponsored content pivot helps ad revenue hit $154.1 millionGeorge Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn has been pivoting its ad business toward...
Fahad HApr 28, 20161 min readSnapchat confirms that 10 billion videos are being watched dailyStill on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10...
Fahad HApr 28, 20162 min readPromoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advTwitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising...
Fahad HApr 28, 20164 min read7 reasons your Instagram Ads aren’t convertingI’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was...
Fahad HApr 26, 20166 min read3 signs your small business should forego social media, and what to do insteadIf you’re a small business owner, the title of this article may not sit well with you. After all, there’s no shortage of online articles...
Fahad HApr 22, 20163 min readStartup SolidOpinion offers “Promoted Comments” for publishersHave you ever felt so strongly about something you read online that you wanted your posted comment to stand out? This week, a New York...
Fahad HApr 21, 20161 min readSurvey finds most SMB advertisers on Facebook spend less than $50 per monthGenerating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...
Fahad HApr 21, 20162 min readUS digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another highAnother year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
Fahad HApr 21, 20164 min readHow to ask customers for reviews (and actually get them)Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically...
Fahad HApr 20, 20161 min readInsightpool adds Facebook Topic Data to its Audience Insights productInsightpool has announced the addition of Facebook Topic Data to Audience Insights, a new module in its social media marketing platform....
Fahad HApr 20, 20161 min readFacebook adds TRP buying features for brands extending TV ads to mobileAdvertisers can target the same Nielsen designated market areas in the US that their TV buys are reaching and select dayparts in...
