Insightpool has announced the addition of Facebook Topic Data to Audience Insights, a new module in its social media marketing platform.
Like others before it, Insightpool’s topic data comes via a deal with DataSift, the company that Facebook partnered with last year to open up its data firehose to select marketers. Here’s how Facebook described topic data in its announcement last year:
Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.
“Insightpool Audience Insights enables marketers to separate the signal from the noise when it come to Facebook data,” says Insightpool CEO Devon Wijesinghe in today’s announcement. “Our solution allows marketers to make use of the data Facebook has on consumer interactions and engagements in a privacy-safe way, so they can be more efficient and successful with lead generation and personalized marketing.”
Insightpool says Facebook Topic Data is available now to all customers. The company offers three pricing tiers based on the number of interactions analyzed each month.
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