Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
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As Snapchat’s ad biz expands, it’s pressing for shorter ads
People should expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat...
Microsoft buys LinkedIn for $26.2 billion
Credit: Microsoft Microsoft is buying LinkedIn. The all-cash deal is worth just over $26 billion. The deal was announced in pre-market...
Snapchat: We can prove people watch mobile videos *with* sound
Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because...
Two tried and true methods to make social media impact SEO
Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use...
The future of social intelligence: image recognition and analysis
The reality is that while analyzing social conversation is undoubtedly valuable to marketing and advertising professionals, we may be...
Facebook tests desktop Pages redesign that drops right-rail ads
After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that...
Twitter for Android gets a facelift
tanuha2001 / Shutterstock.com Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you...
Your brand refresh: What should you expect from social?
Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. The new design began appearing...
Instagram’s algorithmic feed will officially roll out over the next month
Neirfy / Shutterstock.com Your Instagram feed is officially about to change. Instagram announced in March that it would test having an...
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now...
Live from your brand: streaming video and the new consumer connection
Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown jewel....
Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct
The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate...
Official: Instagram adds business profiles, will tell brands how many times their organic posts are
No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on...
Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
New Twitter features can boost brand engagement
But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex...
Pew Research: 62 percent of US adults get news from social media
Pew Research Center has come out with its newest survey, reporting that 62 percent of US adults are getting their news on social media....
A marketer’s first month as a Snapchat user
There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends...
Report: Bye-bye, Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
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