Fahad HSep 13, 20163 min readSnapchat adopts Facebook-style ad targeting like email, mobile device matchingSnapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...
Fahad HSep 13, 20163 min readOptimizing your blog for the social and mobile readerThese people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...
Fahad HSep 12, 20162 min readFacebook Messenger adds buy button, native payments and links bots to Facebook adsFacebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...
Fahad HSep 8, 20162 min readFacebook makes it easier for brands to cross-post videos produced by publishersFacebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...
Fahad HSep 8, 20162 min readEmail marketing in the age of social mediahighest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and marketers need...
Fahad HSep 8, 20163 min readLinkedIn conversion tracking is here! 4 things you need to knowToday, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...
Fahad HSep 8, 20163 min readLinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segmentscyther5 / Shutterstock.com This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads...
Fahad HSep 6, 20161 min readeMarketer: Snapchat on track for nearly $1 billion in ad revenues next yearIn 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s...
Fahad HSep 2, 20163 min readInfluencer marketing: You’re doing it all wrongAt its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...
Fahad HSep 2, 20165 min readHow social is revealing a new world for the travel industryBut the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...
Fahad HAug 31, 20162 min readFacebook pressures advertisers to cut mobile page load speeds or it’ll cut their reachFotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...
Fahad HAug 31, 20162 min readWith pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problemInstagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....
Fahad HAug 31, 20163 min readPinterest will target ads to people who click on, save brand-related pinsPinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...
Fahad HAug 30, 20164 min readFacebook is trying to make its coupon product, Offers, a bigger dealFacebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...
Fahad HAug 30, 20163 min read3 ways social intelligence shapes hospitality marketingSocial media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...
Fahad HAug 26, 20162 min readFacebook now officially showcases vertical videos in mobile news feedsTwin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...
Fahad HAug 25, 20163 min readFacebook paid $22 billion for WhatsApp’s user data, and now it’s getting itFacebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...
Fahad HAug 25, 20163 min readSnapchat is pushing for shorter ads between Stories, within Live StoriesLong story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...
Fahad HAug 24, 20161 min readTwitter adds a button for people to direct-message businesses from their sitesCopyright Aaron Durand (@everydaydude) for Twitter, Inc. For years, Twitter and Facebook have been trying to one-up each other as the...
Fahad HAug 22, 20161 min readCoca-Cola, Nike top lists of Olympics advertisers earning social buzzlazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...
