Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...

These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...

Facebook Messenger bots can now serve as standalone storefronts. On Monday, Facebook Messenger made it easier for companies to sell...

Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for...

highest return on investment of any channel. Both email marketing and social media have their strengths and benefits, and marketers need...

Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and...

scyther5 / Shutterstock.com This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads...

In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s...

At its core, it’s a great idea! Get leaders, celebrities or someone with an audience you want to reach to talk about your brand and...

But the season passing doesn’t mean the learning stops with the first fall leaves: Social media teams have spent the past few months...

Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll...

Instagram is a place to see great photos and videos. It is not a great place to see photos and videos. But it’s becoming a better one....

Pinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...

Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February...

Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a...

Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making...

Facebook didn’t pony up $22 billion for WhatsApp just for its messaging app. Facebook was exchanging one type of currency for another...

Long story short: After pushing for shorter video ads around the time it began to intersperse ads between people’s Stories in June and...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. For years, Twitter and Facebook have been trying to one-up each other as the...

lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...