Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

Facebook videos are getting bigger and louder. In the biggest change since December 2013, when Facebook began playing videos...

An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing....

Instagram’s Stories may be stealing attention away from Snapchat’s original version for some users, but not for brands. At the same time...

Influencer marketing platform Mavrck has published a many informative statistics for marketers who are using Facebook to speak to their...

Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

For the past three years, I’ve been a member of one of the most exclusive, most important, most powerful groups on the internet: The Yelp...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...

Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1...

Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

This is the fourth time in five years Budweiser has ranked No. 1 on Unruly’s list of the top ten most shared Super Bowl ads. The last...

During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away...

Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s...

By 2012, quality content was what got results. At an email marketing company, my team built a robust content program with the blog as the...

Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...