For those with online reputation crises, the internet is a hostile and damaging place. When one is attacked online, it can negatively...

Click, click, click. Like, like, like… Don’t tell me you’ve never done this. Your brain is on autopilot. Your eyes are glazed over. You...

Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. Those...

I don’t know if, like cats, Google+ has nine lives, because I’ve frankly lost count of how many times it has been pronounced dead. Yet...

Confidently taking stock of the Facebook environment and appropriately rolling out tactics to best meet strategic goals is an ongoing...

360b / Shutterstock.com When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps...

Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart of...

When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path....

When people think about the best ways to communicate with their brand audience, they often assume that written content is the best path....

User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of the Selfie Stick, finding...

Regardless of medium, choosing the optimum creative has always been one of the main considerations for advertisers crafting a campaign...

As a LinkedIn Advertising partner here at AdStage, we work with several sophisticated advertisers who are crushing it on LinkedIn. On the...

At SMX Advanced in Seattle this month, Lin Huang, senior data scientist at Microsoft, presented an intriguing experiment the company has...

Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads...

But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand. You...

Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play for Facebook, Instant...

It’s a jungle out there. Social networks are littered with people and pages clambering for attention. For your page to draw a crowd and a...

Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be...

If pitted against each other in a popularity contest, animated GIFs would beat boring old JPEGs in a heartbeat these days. If you’ve been...

Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social...