Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was...

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals,...

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over...

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which...

From automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many...

LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required...

Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are...

Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully...

Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes...

There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and...

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the...

Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year...

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year,...

A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots...

Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its...

Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica...

Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...

Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using...

In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically...

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...