Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp...

Snapchat is rolling out two new beta programs this week. Starting July 31, a small group of its Discover partners will be able to...

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party...

George Dolgikh / Shutterstock.com LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its...

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their...

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...

Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop...

Instagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone...

Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...

Reddit rolled out a new ad feature today, giving advertisers the option to include a call-to-action (CTA) button within ads. According to...

Why? Because in one year, Quora allowed me to reach more of my target audience with most of the same features many of the other channels...

Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of...

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...

Facebook is continuing its transparency efforts around Pages and ads, now including an “Info & Ads” section on Pages that list all ads...

rvlsoft / Shutterstock.com In anticipation of the upcoming midterm elections, Twitter is rolling out phase two of its efforts to bring...

Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads....

After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the...

Starting June 21, Facebook will begin enforcing a new rule for ads promoting weapon accessories, restricting the audience age for weapon...

Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide...

Facebook is making changes to the way advertisers manage their Custom Audience lists to give users more transparency about why they see...