
Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013
new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....

Report: New Facebook Premium Ads Arriving Next Week
That seems to be the primary slogan/message for a set of new Premium Ads that Facebook will reportedly announce next week — likely at its...

Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses
self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express...

The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement
W 12,233 tweets sent per second on the last play. This social commentary didn’t just pertain to the on-play action either. A variety of...

Social Media Ad Spend: 89% On Facebook, 39% On Twitter & 18% On Google+
Strata reports on where advertising agencies plan on spending their money within the social media space. The breakdown probably comes as...

Efficiency Of Facebook & Google Lead To 1,600 Layoffs At P&G
The world’s largest marketers have begun to wise-up to the potency and power of online advertising. Proctor & Gamble, who spend $10...

LinkedIn & Twitter Ad Revenue Continue To Climb
There is no slow-down in sight for social advertising. According to eMarketer, Twitter ad growth is projected to be up 83% in 2012 and...

Facebook Ad Performance Improved In 2011, Study Says
TBG Digital, an ad agency that specializes in Facebook marketing. The TBG study indicates that average cost-per-click (CPC) was up only...

The Rise Of Social Spam: 1.5% Of Tweets & < 4% Of Facebook Posts Are Spam
The rise of social media has inevitably led to the growth of social spam. The Wall Street Journal reported that social spam is on the...

Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In
A recent social networking comScore report broke down global and U.S. trends in Social Media. This annual report solidified the hold...

Report: Facebook Planning Push Into Mobile Ads
Bloomberg report today. Bloomberg cites two sources “with knowledge of the matter.” According to the report, Facebook’s initial mobile ad...

“Self-Serve” Twitter Advertising Released To A Select Group Of Advertisers
Today Twitter quietly released a self-serve ad platform to a small group of advertisers. Previously either a direct sales team (larger...

















