
Tumblr Expands Sponsored Posts To Desktops
Tumblr is bringing its sponsored posts to the Web. This does not signal a big change in strategy nor a sign of Yahoo’s new power over the...

Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]
According to a report from AdAge, Twitter has been looking into the ad exchange idea since last year and meeting with FBX partners to...

Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty
marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines...

Twitter Launches TV Ad Targeting Beta For Select Advertisers
acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for...

Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media...

Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...

Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality
Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the...

Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users
Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all Previously, the self-serve platform...

Foursquare Set To Sell Check-In Data For Ad Retargeting
As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck...

Salesforce Social.com Officially Launched, Will Bring Social Ads, Listening & CRM Together
purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social listening tool Radian6 & social publishing...

Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop
Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content...

Twitter Expands Keyword Ad Targeting To User Timelines
target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines....

Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter
Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video...

Social Ad Revenue To Grow 18.6% By 2017 [Report]
new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to...

SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch
Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites...

Facebook Home Cover Feed Won’t Have Ads, Yet
Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. More Facebook Home Coverage Facebook...

Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device
RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from...

Calendar Live Enables Twitter Ad Targeting During TV Shows And Events
A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG...

Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)
The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can...