Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question...

Starting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access...

Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting...

Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its...

The foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report....

Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online...

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search...

Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its...

announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based...

Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...

reports the deal is worth up to $100 million. The deal opens up ads to the brands working with agencies under the Omnicom umbrella such...

Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...

Using social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010....

First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when...

Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...

Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses,...

While just 15 percent of global Facebook users are in North America, the region accounts for nearly half (48 percent) of the Facebook...

announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic...