Fahad HMay 12, 20141 min readPinterest’s Promoted Pins Move Into Paid Test PhaseWhether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question...
Fahad HMay 7, 20141 min readTwitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different LanguagesStarting today, Twitter advertisers can target promoted tweets and promoted accounts in 20 different languages and access...
Fahad HMay 1, 20141 min readTwitter Expands Geo-Targeted Ads In 8 CountriesTwitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting...
Fahad HApr 29, 20142 min readFacebook Gives Heineken Its Top Award For The Brand’s “If We Made It” CampaignFacebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its...
Fahad HApr 23, 20142 min readAdobe Report: Facebook’s Ad Business Is Showing Continued GrowthThe foundations of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report....
Fahad HApr 17, 20142 min readSpending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report ShowsAdvertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online...
Fahad HApr 15, 20141 min readReport: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid SearchAdvertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search...
Fahad HApr 7, 20142 min readBizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & SociaMarketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its...
Fahad HMar 25, 20141 min readFacebook Adds More Targeting Power To Lookalike Audiencesannounced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based...
Fahad HMar 14, 20141 min readGoogle Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New CustomersGoogle acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social...
Fahad HMar 7, 20141 min readInstagram Strikes First Big Ad Deal In A Win For Facebookreports the deal is worth up to $100 million. The deal opens up ads to the brands working with agencies under the Omnicom umbrella such...
Fahad HMar 5, 20141 min readIs Twitter’s Flirtation With Agencies An Effort To Court “Normals”?Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...
Fahad HMar 5, 20143 min readChirpify Says 300,000 Consumers Have Used #Actiontags For Social TransactionsUsing social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010....
Fahad HFeb 27, 20141 min readABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The OscarsFirst reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics when...
Fahad HFeb 26, 20143 min readHow Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case StudAnyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...
Fahad HFeb 25, 20141 min readTwitter Launches Promoted Accounts In Search ResultsToday, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted...
Fahad HFeb 20, 20141 min readAdRoll Launches Mobile Retargeting Solution For Cross-Device CampaignsToday, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...
Fahad HFeb 20, 20141 min readFacebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Accesschanges to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses,...
Fahad HFeb 20, 20141 min readWill Facebook Advertisers Look Abroad? 85 Percent Of Ad Dollars Spent On Just 15 Percent Of Users [SWhile just 15 percent of global Facebook users are in North America, the region accounts for nearly half (48 percent) of the Facebook...
Fahad HFeb 13, 20141 min readTwitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisersannounced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic...
