In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running...

Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in...

One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the...

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube,...

Twitter’s Adam Bain (left) at Web Summit, November 5, 2014. Adam Bain, Twitter’s President of Global Revenue, promised new advertising...

Disqus Sponsored Comments are rolling out globally in a partnership with Xaxis. Disqus, the comment management system, launched Sponsored...

With more than half of its traffic coming from international visitors, social commerce site Polyvore is expanding its Promoted Products...

Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large...

According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Now, Twitter advertisers can organize their campaigns around specific marketing...

Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads...

A new study tested a sequence of Facebook ads (left) that took users through the marketing funnel versus a set of standard ...

WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell,...

Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new...

In a sign of how Yahoo’s new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company’s ad growth...

A select group of Twitter users are being invited to Twitter All Access, a new program “packed with benefits to fuel your business.” The...

Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook...

Want to communicate more freely and build deeper relationships with your neighbors? How about doing so with a pizza delivering robot? The...

Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on...

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...