In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team...

Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads...

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...

announced, on Tuesday, it will be launching new features and services it says are aimed at awareness, intent and action. “We are aligning...

Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be...

If pitted against each other in a popularity contest, animated GIFs would beat boring old JPEGs in a heartbeat these days. If you’ve been...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

Social commerce site, Polyvore, is expanding its native ad product offerings to include Promoted Trends. Promoted Trends give brands and...

Advertisers will spend $23.68 billion worldwide to reach consumers on social media in 2015, according to new figures released this week...

Google+ is unofficially officially dead. Now, what? Google’s Bradley Horowitz announced on Google+ last month that the platform will be...

Facebook’s status as king of the social hill shows no signs of slippage. In 2014, the social network pulled in 75% of total advertising...

Facebook has long struggled to get an e-commerce hook to work on the platform. Users spend hours a day on Facebook, but the contention...

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in...

Here’s a quickie but goodie… though it’s a scary quickie and goodie, so be warned. Director Mike Flanagan, whose “Oculus” did well at the...

LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing...

Twitter recently announced the broader launch of Promoted Video, their in-stream video advertising product. It’s been in beta with select...

It’s the second quarter in a competitive game. The commercials have been entertaining, heartfelt and funny. Yeah, being a dad is pretty...

Ken Wolter / Shutterstock.com Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and...

The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super...

Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? And pre-ordering your Super Bowl XLIX World...