Ad platform Marin Software, which told its customers last week that it would be down over this past weekend for an infrastructure...

More than two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s...

Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...

Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a...

Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...

Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...

Chukcha / Shutterstock.com My work involves looking into larger trends we (at Nanigans) observe across our base of hundreds of large...

Twitter’s new Conversational Ads mix polls with custom hashtags and rich media with the aim of getting users to share their responses...

Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to...

Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade...

dean bertoncelj / Shutterstock.com Football has always sparked great conversations — whether it’s chatting with your family while...

growth problem, though ad revenues have shown nice growth. A new ad targeting option test released today gives marketers the ability to...

Honda is adding a giveaway to its annual “Happy Honda Days” end-of-year integrated campaign in 2015, allowing folks who retweet its...

Our job as marketers is to identify (or create) moments that matter to consumers for the brands we represent — and to generate...

Facebook’s third-quarter earnings call, CEO Mark Zuckerberg and COO Sheryl Sandberg both hit extensively on the power of video for...

With Pinterest’s new in-Pin search users can zoom in on a specific element within a Pin to find other Pins that are visually similar to...

So it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every...

Oh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...

It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...

Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...