Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two...

Snapchat is launching a new Facebook-inspired ad platform. While it has had an API since 2016, today marks its official opening of...

After a series of measurement errors disclosed last year, marketers’ distrust of Facebook’s math grew, as did their calls for more...

Inmoji used in conversation. Inmoji creates for brands what could be called “interactive emojis.” This week, the company is launching...

Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its rollout of ads...

If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

“60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a...

Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control...

Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily...

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social...

Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the...

This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1. Capitalize on reduced...

Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut...

I very quickly noticed that my response is very different from “conventional wisdom.” When I hear others asked this question, I...

Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...

Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices...

If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the...

Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the...

addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages...

Messaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...