Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...

The tips in this post include best practices, plus my own personal recommendations to maximize performance for each Facebook ad type....

Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad...

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...

LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal world,...

Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control...

Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the...

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...

Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...

Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...

Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or...

During this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying away...

Snapchat’s parent company, Snap Inc., formally filed to go public on Thursday, offering the first official look at how the mobile app’s...

Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic...

tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...

For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...

Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...