For national brands targeting consumers at the local level, the opportunities and challenges are huge. With the latest mobile technology,...

Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers....

For national brands targeting consumers at the local level, things have certainly changed. Consumers no longer move down a straight...

Marketing Land’s latest edition of the “Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide” examines the market for...

This week, our sister site, Digital Marketing Depot, is hosting two webcasts: Tomorrow, Tuesday, September 22, “Social Media: –Risk or...

In this webcast from our sister site, Digital Marketing Depot, join author, blogger and presenter Scott Abel (The Content Wrangler) and...

Whether it’s an innocent but inappropriate posting by an intern or a sophisticated hack into your passwords — all brands face some level...

The latest technology can track a consumer from one device to the next, one search to the next, creating a wealth of individual search...

Marketing Land’s all new fifth edition of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide” examines the market for...

Enter the Biggest Social Geek quiz-based contest and compete against the world’s best and brightest digital marketers answering a series...

The agenda for our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing) is live, and we’ve opened...

More than 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new...

According to Google, consumers overwhelmingly turn to their mobile devices (94% of the time) when the information they seek is local....

Trustpilot shows that 77% of baskets are abandoned by shoppers. Imagine the growth of your company if you could convert even a share of...

Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “Enterprise Social Media Management Software...

Our sister site Digital Marketing Depot has published a new Market Intelligence Report, “Enterprise Paid Media Campaign Management...

In this Digital Marketing Depot webcast, Ginny Marvin from Third Door Media and Frank Palmieri, Yahoo’s lead copywriter, will give you...

In recent years, digital marketers have been prioritizing quantity over quality, and focusing on the value of search over the value...

Marketers are increasingly expected to make data-driven decisions, but many lack the analytics tools and expertise to glean timely...

Digital marketers are collecting, storing, analyzing and acting upon an unprecedented volume of first and third party customer data. It’s...