Marketers are increasingly expected to make data-driven decisions, but many lack the analytics tools and expertise to glean timely insights from customer data. Analytics has been identified as the largest talent and hiring gap in marketing; 37% of Fortune 500 companies say they need marketers with analytics chops.
In this Digital Marketing Depot webcast, Stephen Archut from IBM will explain how Watson Analytics understands your plain language business questions and goes to work automating data prep, statistical analysis and visual storytelling. You’ll learn how to use analytics to improve targeting, by identifying your most profitable customers, improve campaign effectiveness, by understanding which marketing campaigns succeeded and why, and improve conversion rates, by understanding which customer segments are most likely to accept marketing offers.
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