Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide...

Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR)...

When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of...

Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews....

At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into...

Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I...

SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and...

In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account...

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how...

SMX West was buzzing this week, and much of the conversation was about Google’s recent change to how exact match keywords will work in...

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...

Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded...

GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup....

Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages...

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more...

In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know...

Welcome to the second installment in my series on SEM account management. If you’re an SEM account manager and you’ve kept yourself from...

Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and...

If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print...

As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing...