In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant”...

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital...

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This...

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built...

Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of...

Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of...

This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve...

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater...

Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and...

For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year...

Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t...

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the...

Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO...

As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong,...

Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months...

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...

At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many...

In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely...

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got...