Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local resea
In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant”...
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SEO & intelligent content: Discovery, connection and improved performance
Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital...
2017 SEM growth hacks: Monster growth from brand protection
Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This...
4 tips to maximize content marketing performance
Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built...
SEO & website design: Everything you need to know
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of...
Is Ripoff Report subverting Google take-downs?
Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the...
5 ways your merchandising strategy is affecting SEO performance
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of...
Listen to your mother: Win Mother’s Day with humor and timing
This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve...
Going global: Common sense considerations too commonly ignored
The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater...
What B2B marketing can teach you about PPC in higher education
Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and...
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year...
Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t...
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the...
The complete guide to optimizing content for SEO (with checklist)
Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without an SEO...
4 mistakes to avoid during a website audit
As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong,...
Link building: Preliminary research and analysis
Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months...
Is Google really keeping fake listings off Google Maps?
Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...
Just released: 2017 Local Search Ranking Factors survey results
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many...
Strategies for capturing ‘made in the USA’ searches
In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely...
5 quick SEO wins for new clients
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got...
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