While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale...

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now...

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or...

We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change...

Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead...

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...

Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past...

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to...

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....

Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more...

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in...

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider...

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to...

Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and...

ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of...