Fahad HFeb 20, 20123 min readBudgeting For “Free” Social Media And The Need To RebalanceHave you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600...
Fahad HFeb 8, 20129 min readWhen Everyone Gets The Vote: Social Shares As The New Link Buildingso much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for...
Fahad HJan 31, 20125 min readUnruly Sends New Guidelines To Partners To Help Avoid Google Penaltiespenalizing its Chrome browser in its own search results because of a sponsored video campaign that violated Google’s own paid link...
Fahad HJan 31, 20123 min readIt’s Complicated: The Awkward Socialization Of SearchBut, taking the official and absolutely imperfect debut of Google’s Search Plus Your World as an illustration, we can safely say the...
Fahad HJan 21, 20121 min readAn Inside Look At What Google’s Search Quality Raters DoThere are several different job titles involved, but the people who get paid to review Google’s search results are commonly called...
Fahad HJan 20, 20121 min readGoogle Algorithm Tweak Targets Pages With Too Many Ads Over Contentannounced an algorithm update that aims at ad-heavy content. Google calls it the “page layout algorithm,” and says the change is based on...
Fahad HJan 18, 20124 min readAs Jerry Yang Steps Down, Remembering The Yahoo Priority QueueJerry Yang stepping down from Yahoo’s board of directors today, I couldn’t help but think back to one of my first encounters with him, a...
Fahad HJan 13, 20128 min readThe Big List: 226 Marketing Trends, Predictions & Resolutions For 2012Wrong. Wrong. And wrong again. Better luck next year.) If you didn’t make any resolutions or predictions of your own, you’re almost...
Fahad HJan 5, 20126 min readAfter Santorum’s Win, The Daily Show & Colbert Report Laugh Again At His Google ProblemThe Daily Show and The Colbert Report. They’re the latest in a year-long laughfest over how he appears in Google and Bing. Santorum’s...
Fahad HJan 3, 20121 min readWill Google Have To Ban Itself For Buying Links?Danny Sullivan’s article on Search Engine Land, Google’s Jaw-Dropping Sponsored Post Campaign For Chrome, has the details about a...
Fahad HDec 22, 20111 min readGoogle Triples Its Spending To Keep Default Search Spot In Firefoxremain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal...
Fahad HDec 20, 20113 min readImprove Your Search Marketing Campaigns With Touchpoint AnalysisA vitally important first step to the attribution management process within a search marketing campaign is to gather all the data...
Fahad HDec 19, 20112 min readQuora Boards: Q&A Site Adds Curation Tool That Marketers Should Know Abouttoday’s announcement of a new product called Boards. It opens the door for Quora users to post and share information outside of the...
Fahad HDec 16, 20115 min readWhat All Marketers Need To Know About SOPA – The Stop Online Piracy ActH.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and...
Fahad HDec 16, 20113 min readCreating A Successful SEO Strategy For An Affiliate WebsiteI’ve been doing affiliate marketing for over a decade now. Back then, creating an SEO strategy for your affiliate-based website was...
Fahad HDec 13, 20115 min readThe Name Game: Does SEM = Paid Search? Does Search + Social = Inbound Marketing?Do we need an umbrella term to encompass the activities of search marketing and social media marketing? Perhaps. But as I’ve seen various...
Fahad HDec 2, 20115 min readHoliday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber MondayIt was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday...
