Budgeting For “Free” Social Media And The Need To Rebalance
Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600...
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When Everyone Gets The Vote: Social Shares As The New Link Building
so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for...
Unruly Sends New Guidelines To Partners To Help Avoid Google Penalties
penalizing its Chrome browser in its own search results because of a sponsored video campaign that violated Google’s own paid link...
It’s Complicated: The Awkward Socialization Of Search
But, taking the official and absolutely imperfect debut of Google’s Search Plus Your World as an illustration, we can safely say the...
An Inside Look At What Google’s Search Quality Raters Do
There are several different job titles involved, but the people who get paid to review Google’s search results are commonly called...
Google Algorithm Tweak Targets Pages With Too Many Ads Over Content
announced an algorithm update that aims at ad-heavy content. Google calls it the “page layout algorithm,” and says the change is based on...
As Jerry Yang Steps Down, Remembering The Yahoo Priority Queue
Jerry Yang stepping down from Yahoo’s board of directors today, I couldn’t help but think back to one of my first encounters with him, a...
The Big List: 226 Marketing Trends, Predictions & Resolutions For 2012
Wrong. Wrong. And wrong again. Better luck next year.) If you didn’t make any resolutions or predictions of your own, you’re almost...
After Santorum’s Win, The Daily Show & Colbert Report Laugh Again At His Google Problem
The Daily Show and The Colbert Report. They’re the latest in a year-long laughfest over how he appears in Google and Bing. Santorum’s...
Will Google Have To Ban Itself For Buying Links?
Danny Sullivan’s article on Search Engine Land, Google’s Jaw-Dropping Sponsored Post Campaign For Chrome, has the details about a...
Google Triples Its Spending To Keep Default Search Spot In Firefox
remain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal...
Improve Your Search Marketing Campaigns With Touchpoint Analysis
A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data...
Quora Boards: Q&A Site Adds Curation Tool That Marketers Should Know About
today’s announcement of a new product called Boards. It opens the door for Quora users to post and share information outside of the...
What All Marketers Need To Know About SOPA – The Stop Online Piracy Act
H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and...
Creating A Successful SEO Strategy For An Affiliate Website
I’ve been doing affiliate marketing for over a decade now. Back then, creating an SEO strategy for your affiliate-based website was...
The Name Game: Does SEM = Paid Search? Does Search + Social = Inbound Marketing?
Do we need an umbrella term to encompass the activities of search marketing and social media marketing? Perhaps. But as I’ve seen various...
Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday
It was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday...
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