As a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search...

Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never...

The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from...

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the...

US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations,...

After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted to hear what advice...

Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when...

Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the...

Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...

encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify...

I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key...

While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it —...

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...

Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at...

Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...

Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a...

Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean,...

Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...