As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online...

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...

The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans...

Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

How many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually...

Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign...

It’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV....

If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google...

2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel...

360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google,...

Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered...

Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad...

Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and social ads had...

Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search...

Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter...

It seems that every time I ride the elevator at my office building, every one of my fellow riders has a mobile device out — checking...

RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag,...