eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to...

There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed...

According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be...

Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a...

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube,...

Henry Ford once allegedly said, “If I had asked my customers what they wanted, they would have said a faster horse.” The point of the...

“Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car...

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search...

These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not...

As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the...

Panda “4.1” — another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward...

In 1990, Tim Berners-Lee developed a way to connect text documents stored on different computers together via hyperlinks. That project...

The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive...

With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours of the...

About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...

However, this surge in sales mean retailers are often pulled in several different directions, strapped for time, and more likely to fall...

What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically,...

Over the last several years, the U.S. auto industry has seen an immense rebound after the recession and bailouts of 2008. According to...

Few, if any, CMOs have a deep understanding of search marketing. That means communicating the value of your search marketing efforts is...

People are relying more and more on mobile devices to help them navigate their daily lives. Whether it’s finding a place to eat,...