Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...

What’s good for the goose… Though I am a search engine marketer (SEM) at heart, I’m willing to admit that last-click attribution gives...

Last night during the Grammys, Target aired a 4 minute commercial but it did things a bit differently. First, the ad was live. Second,...

I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things....

When I began in search, display advertising had been oversaturated with the most infamous of elements — pop up ads, flashing banners and...

Microsoft’s Bing Ads has plans to test native ads on MSN.com later in the year, extending beyond the search ads it delivers across the...

BrandVerity, which has been monitoring terms for us since the beginning of last week. Skittles has started promoting its teaser ad on...

Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing...

Let me set the scene for you. I’m in a bar, having a drink. I spot a lovely woman across the bar. I walk up to her and whisper, “You...

The best performing accounts are defined by two elements: top notch management and stellar client relations. Both are integral to...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

At $4 million for a 30 second ad spot, Super Bowl advertisers have been getting savvier at extending their campaigns to the weeks leading...

Liang Zou / Shutterstock.com More indications that Google is set to enter the US auto insurance market are popping up. Google launched...

Digital marketing software provider Acquisio has named Marc Poirier CEO and President. Formerly serving as the company’s co-founder and...

AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for...

Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive...

In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two of these:...

Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a...

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers...

This week, Twitter announced that it will be tracking which mobile apps users download in order to improve its ad targeting capabilities....