Polling marketers on a number of B2C content marketing tactics — everything from types of content being used to what’s most effective and...

rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of...

After polling more than 30,000 consumers across 60 different countries between February and March of this year, Nielsen found 63 percent...

Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...

Marketing analytics start-up Jumpshot released the Jumpshot Elite version of the platform on Thursday with the promise of uncovering lost...

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation —...

Formerly known as InsideVault, the company’s financial funding includes $7 million in Series A equity from Safeguard Scientifics, Inc., a...

The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...

Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t...

I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were...

Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always...

Search query data, contextual signals and actions taken on advertisers’ sites can be used to help target ads on the MSN.com portal. The...

The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility...

Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but...

The Internet of Things took a giant leap forward this year with Google’s announcement of two powerful new technologies at its I/O...

Some of the work my search marketing agency does is “Online Reputation Management” — or, it might be more accurate to call it “Online...

One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to...

Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now...

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...

Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know...