mama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports...

In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable...

We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet...

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to...

I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other...

Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question...

In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using...

Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online...

Google talks all the time about the necessity of broad match. As a representative of Google, I’ve argued the importance of this match...

Fixing link rot in your vertical positions your brand as the custodian of a content ecosystem, as a passionate contributor to those in...

We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking...

Self-serve campaign management platform AdStage has announced the launch of a new product called Automate to help advertisers optimize...

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...

Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are...

At this point, we all know we need content for our websites to be successful. However, exactly what that content is can often be unclear....

Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed?...

A nofollow link is the stuff of nightmares for SEOs. It’s like a big slap in the face with the oiliest, wettest fish you’ve ever seen....

At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to...

Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...

Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and...