
Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...

6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel...

5 brilliant headline hacks for crazy high organic click-through rates
What is the most important ranking factor? Ask 1,000 SEOs, and you’ll get a wide variety of answers. Getting links and creating great...

10 tips for building a local brand that will boost your local search ranking
When we think of brands, we think of iconic names and logos. The cursive white script on red of Coca-Cola. The golden arches of...

Local SEO doesn’t happen in a vacuum
If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right...

Google announces significant changes to AdWords device bidding, text & display ads
ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday...

4 effective local positioning strategies you’re overlooking
As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a...

Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...

Got spam? Google My Business doesn’t care.
Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team...

Move over, text ads: How data feeds are driving new search experiences
If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can...

5 ways to maintain your SEO ranking
Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your...

Printing your way to SEO success
I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over...

Local SEO: Become the voice online for your market
When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily...

PPC skeptics: Are you one of these 6 types?
There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one...

Are content discovery platforms replacing generic search?
Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few...

The SEM agency is dying (and what to do about it)
Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee...

Now emails can now stay on Google Customer Match lists indefinitely
Google has removed the expiration time for emails to remain on a Customer Match List. Google is alerting AdWords customers when they log...

Will search engines fall to AI?
Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...

The true value of technical SEOs
Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months...