In an effort to discover how marketers can best influence travelers’ purchase decisions online, the Bing Ads research team partnered with...

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...

such as Amazon and Walmart. But these market conditions — including reduced brick-and-mortar overhead, low-cost technology integrations...

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause...

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely...

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...

Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces?...

Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...

Paid advertising on social media platforms like Facebook and Instagram allows you leverage your existing customer data (emails, names,...

rvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...

If you aren’t riding the wave of targeting options that revolve around audiences, you’re both wasting budget and missing out on what...

A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...

Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last...

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This...

The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search...