The most important question to ask in local SEO
Last month, I talked about the importance of setting client expectations for Local SEO efforts. If you were paying attention, that advice...
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The voice search explosion and how it will change local search
Alexander Supertramp / Shutterstock.com Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume...
3 digital marketing opportunities for franchises
Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a...
What your boss actually wants from your local search reports
Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual...
In case you missed it…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...
Green is in, yellow is out in Google text ad labels
Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...
The importance of micro-moments: The mobile customer journey
According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in...
7 e-commerce SEO trends we’re seeing in 2016
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can...
12 things successful PPC managers do in the morning
There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of...
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...
The big picture guide to local SEO: ranking in 2016 & beyond
Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of...
How to prepare for AdWords’ expanded text ads and device-based bidding
By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...
How ignoring online reputation can destroy your PPC campaign
There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing....
Broad match: What is it good for?
Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...
What is quality content?
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin....
Do you have the right local SEO tools for the job?
Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering...
10 ways to get ready for the new AdWords
After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...
5 contemporary strategies that help improve your rankings
Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have...
Two tried and true methods to make social media impact SEO
Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use...
Link building outreach: preparation meets persuasion
Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some...
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